CC // Media Kit
I make IT professionals stop scrolling.
Opinion-driven short-form for mid-career IT and cybersecurity people. No trends, no teleprompter voice. Direct-to-camera takes that get saved and argued about in the comments.
// the signal
The numbers, without the inflation.
Last 30 days, through Sep 27, 2026. 5.5M views over the last 90, 14.8M on Meta since Dec 2025, from ~60 videos a month. Engagement = interactions ÷ views. Screenshots available on request.
// who's watching
A niche audience with real budgets.
They follow me because I say the things their managers won't. That trust transfers, which is exactly why I'm careful who I hand it to.
// the proof
What it looks like when it lands.
// formats
Ways in.
Integrated mention
Your product placed inside a video my audience was already going to watch. 60 to 90 seconds, written in my voice, placed where it earns attention instead of begging for it.
Dedicated video
Your product is the story. I use it, stress it, and give my honest read on who it's for. The credibility comes from the honesty.
Cross-platform bundle
One video, three feeds. The same piece goes out on Instagram, TikTok and Facebook, so you get the full monthly reach instead of one platform's slice.
Monthly series
Four cross-platform videos across one month. The same audience sees your product more than once, which is when it starts to stick. Best for tools with depth, certs and education platforms, or brands building presence in IT.
Usage rights
Want to run the video on your own channels or put ad spend behind it? Reposting, whitelisting and extended usage are available as an add-on to any format, priced by term.
Creative consulting
I help your in-house team make short-form that doesn't feel like an ad. Strategy, hooks, scripts, and the brutal feedback nobody internal will give you.
Rates on request. Every quote is scoped to deliverables, usage rights, and exclusivity. No flat menu, because no two briefs are the same.
// the filter
I say no a lot.
If I wouldn't run it in my own stack, the answer is no. My audience can smell a cash grab through the screen, and I'd rather lose the check than the trust.
Current partner: Equip Foods · Security, hardware, dev tooling, apparel, or anything an IT professional touches daily? We should talk.
// the inquiry
Start a collab.
Tell me what you're thinking. I reply to every serious inquiry within two business days.
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