Media // Partnerships // Press
I make IT professionals stop scrolling.
Opinion-driven short-form for mid-career IT and cybersecurity people. No trends, no teleprompter voice. Direct-to-camera takes that get saved and argued about in the comments.
// the signal
The numbers, without the inflation.
Ranges are real monthly figures, not best-month cherry-picks. Screenshots available on request.
// who's watching
A niche audience with real budgets.
Mid-career IT professionals, mostly 25 to 45, mostly US. Help desk leads, sysadmins, SOC analysts, security engineers. The people who pick the tools, renew the licenses, and tell their whole team what's worth using.
They follow me because I say the things their managers won't. That trust transfers, which is exactly why I'm careful who I hand it to.
// formats
Ways in.
Integrated mention
Your product placed inside a video my audience was already going to watch. 60 to 90 seconds, written in my voice, placed where it earns attention instead of begging for it.
Dedicated video
Your product is the story. I use it, stress it, and give my honest read on who it's for. The credibility comes from the honesty.
Series partnership
A multi-video arc across weeks. Best for tools with depth, certs and education platforms, or brands building presence in the IT niche.
Creative consulting
I help your in-house team make short-form that doesn't feel like an ad. Strategy, hooks, scripts, and the brutal feedback nobody internal will give you.
Rates on request. Every quote is scoped to deliverables, usage rights, and exclusivity. No flat menu, because no two briefs are the same.
// the filter
I say no a lot.
If I wouldn't run it in my own stack, the answer is no. My audience can smell a cash grab through the screen, and I'd rather lose the check than the trust.
Current partner: Equip Foods. If your product lives in security, hardware, dev tooling, or anything an IT professional touches daily, we should talk.
// the inquiry
Start a collab.
Tell me what you're thinking. I reply to every serious inquiry within two business days.
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